A short note about “self-promotion”

In his essay Animation = A Multiplication of Artforms? Edwin Carels mentioned this when talking about animation’s self-promotion:

“film critics and historians hardly get to see this kind of animation and so they cannot cultivate its reputation as art … A film needs media attention to gain instant recognition and prizes at festivals also play an important part in this. Ultimately an audience will look to a voice of authority to institutionalise something into art.”

I must say I cannot agree more, and I wrote down a note beside it: Animators and directors, let’s make our voice loud enough that the whole world couldn’t ignore!

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